What is your Airbnb Niche? Here’s how to Find it and Cater to your ideal guests
6 Different Kinds of Airbnb Niches and Which One is Right for You
When it comes to choosing the perfect Airbnb property, one of the most important factors to consider is the type of guest you want to attract. Understanding the specific needs and preferences of different guest categories can help you tailor your space and offerings to make it more appealing and profitable. Let’s take a look at six popular Airbnb niches and what each one entails. Which one is right for you?
1. Family Vacation Rentals
Families looking for vacation accommodations tend to prioritize comfort, convenience, and plenty of space. If you're catering to this market, your property should be large enough to accommodate multiple family members, with plenty of bedrooms, extra beds, and family-friendly amenities.
What to Provide:
Extra bed cots, pillows, and blankets
High chairs, booster seats, toddler cots, or bunk beds
Games, toys, and kid-friendly entertainment options
Proximity to family attractions, such as theme parks, zoos, or kid-friendly museums
Safety features, like baby gates, outlet covers, and stair barriers (don’t forget outdoor safety features for pools and hot tubs!)
A kitchen with ample space for preparing meals for the whole family
Tip: If your property is located near popular family-friendly destinations like theme parks, festivals, or museums, highlight this in your listing.
2. Nature Getaways
If you're near national parks, nature reserves, or hiking trails, your property can cater to nature lovers looking for a serene escape. Nature getaways are ideal for small groups, families, or couples seeking relaxation and adventure in the great outdoors.
What to Provide:
Outdoor gear, such as bug spray, outdoor blankets, and outdoor towels for saunas or hot tubs
Comfortable outdoor seating and firewood, fire starter, and extinguishers for campfires
Guides or maps of local trails and nature spots
Emergency items like bear spray and outdoor cooking equipment (if applicable)
Tip: Many guests appreciate being close to hiking, waterfalls, or scenic views, so ensure your space offers easy access to these natural features.
Cool Ideas! Rope swings, saunas, firepits, hot tubs, telescope, outdoor chairs, tree swing, s’mores kits, boat access, indoor mud mats for shoes.
3. Romantic Getaways
Romantic getaways are perfect for couples seeking an intimate, memorable experience. Depending on your location, these properties could either be urban, with proximity to date-night activities, or secluded in a scenic setting, offering peace and privacy.
What to Provide:
Cozy, intimate spaces for 2-3 people
Romantic touches, like candles, fresh flowers, or mood lighting
Access to nearby date-night activities, such as restaurants, theaters, or wine-tasting tours
Secluded, private spots for peace and quiet (or luxury amenities like a hot tub or private deck)
Extra warmth in hospitality, ensuring the experience feels special from check-in to check-out
Tip: Create a dreamy, romantic atmosphere by using soft lighting, luxurious linens, and adding some personal, thoughtful details.
Cool Ideas! Wine bottles on arrival, guest gift baskets for celebrating anniversaries & honeymoons, amenities like hot tubs and rain showers.
4. Short-Term Business Travelers
Business travelers need quick, convenient accommodations with essential amenities that support their work. If you're in a city with a large business hub or convention center, offering a space for these guests can be a great niche.
What to Provide:
Fast, reliable Wi-Fi and charging stations
Comfortable workspace or desk with a chair
Proximity to airports, business districts, or convention centers
Basic amenities like a bed, shower, and a coffee maker for easy mornings
Easy check-in/out processes, with flexibility for late arrivals or early departures
Tip: Market your property as an easy stop for business trips, emphasizing convenience, connectivity, and a comfortable, low-maintenance stay.
Cool Ideas! Desks with built in charging stations, charging blocks with USB and standard outlets, a list of taxi services nearby, and long term parking options.
5. Mid to Long-Term Work Stays
Some guests, particularly those working in professions like healthcare or emergency services, may need accommodations for a few weeks or months. These travelers typically prefer a more home-like environment with access to full amenities, especially kitchens and laundry.
What to Provide:
A fully equipped kitchen for longer stays
Laundry facilities, either in-unit or nearby
Discounts for extended stays or the ability to negotiate rates for longer bookings
A comfortable, spacious living area for unwinding after long shifts
A quiet, relaxing atmosphere conducive to work-life balance
Tip: Offering discounts for longer stays or flexibility with booking dates can make your property more attractive to this market. Providing plenty of pillows, fresh linens, and an assortment of back up daily items like trash bags, detergents, and travel soaps, can be helpful!
6. Luxury or Themed Stays
Luxury properties or unique, themed homes attract guests looking for an experience that goes beyond the ordinary. These types of properties often have premium pricing and cater to those seeking Instagram-worthy, one-of-a-kind stays.
What to Provide:
Unique, high-end features like hot tubs, pools, or designer furnishings
Quirky, memorable themes (think treehouses, houseboats, hobbit homes, or luxury tents)
Instagram-friendly décor and spaces that encourage social media sharing
Premium amenities, such as high-thread-count sheets, spa-like bathrooms, and luxury kitchenware
A great location that offers a unique experience (e.g., overlooking a stunning landscape, near exclusive events)
Tip: If you’re offering a themed or unique property, focus on what makes it Instagrammable. Guests looking for a special experience will appreciate distinctive touches that set your listing apart.
Cool ideas! Backyard brick pizza oven, ice machines, movie rooms, social media photo op areas, saunas and hot tubs, bar and lounge areas, specialty pools, and more. Homes in this category can be domes, treehouses, villas, hobbit houses, and other unique structures.
Choosing the Right Niche for You
The key to success in the Airbnb market is choosing the niche that aligns with your property’s strengths and the type of guest you want to attract. Understanding your ideal guest—whether they're a family, a business traveler, or someone seeking a unique luxury experience—helps you decide what amenities to focus on and how to market your space.
Once you establish your niche, you can refine your offerings and focus on the things that matter most to your guests, ensuring you’re spending your time and money on the features that will drive bookings and help you stand out.
Which Airbnb niche do you think fits your property? Consider the space, the location, and the guest experience you want to offer, and you’ll be on your way to building a successful listing! Let me know if this helped you narrow down your Airbnb niche, or email me with something else you’d like to read about at connect@madison-marie-photography.com
xoxo Madison
