What Media Services are The right fit for my property?
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What Real Estate Media Services Are Right for My Space?
If you’re a realtor, rental owner, or property manager, selecting the right real estate photography services can make all the difference in showcasing your property and attracting the right buyers or tenants. This guide breaks down the best services for your specific needs based on your role and type of property.
For Realtors, Agents, & Independent Sellers (FSBOs)
Luxury Listings
When selling luxury properties, creating a high-end visual experience is crucial. Recommended services include:
Interior and Exterior Image Bundles: Focus on wide-angle shots to showcase the entire space.
Aerial Photos: Perfect for large estates or properties with breathtaking landscapes.
Professional Videos: Ideal for marketing on social media and premium listing sites.
2D or Interactive Floor Plans: Help potential buyers understand the layout in detail.
Twilight Images: Capture the property’s beauty during golden hour, creating an elegant, upscale feel.
Land and Commercial Properties
These properties require services that highlight their vastness or unique functionality:
Aerial Images with Lot Lines: Clearly define the property boundaries.
Aerial Videos: Provide a sweeping overview of the property.
Ground Shots: Showcase views from the road or specific angles.
Matterport or 3D Tours: Great for showcasing large buildings, apartments, or office spaces with multiple floors.
Everyday Homes
For everyday homes, the focus is on practical and attractive visuals:
Interior and Exterior Photos: Capture the home’s charm and functionality.
Virtual Staging: Perfect for empty properties to help buyers imagine the space.
2D Floor Plans: Give potential buyers a clear understanding of the layout.
Aerial Images: Useful for properties with large lots or significant surrounding features.
3D Zillow Tours: A popular option for allowing potential buyers to explore homes online, setting realistic expectations.
For Rental Owners and Property Managers
Airbnb and Vrbo Hosts
These listings benefit from creative and engaging visuals that highlight what makes them unique:
Interior and Exterior Images: Focus on more stylized and detailed shots, not just wide-angle images.
Detail Shots: Showcase décor, amenities, and special features.
Walkthrough Videos: Ideal for social media marketing (if already part of your strategy).
Aerial Images: Highlight the property’s location, views, and proximity to attractions.
Important Note: Virtual staging, such as digitally adding furniture or décor, is not advised or allowed on platforms like Airbnb and Vrbo. These platforms require that images accurately depict what is provided in the home to guests.
Padsplit Hosts
Padsplit properties have unique requirements that focus on safety and functionality:
Interior and Exterior Images: Capture the overall look of the property.
Specialized Shots: Include images of each bedroom door, smoke detectors, fire extinguishers, and entry/exit ways.
3D Tours: Recommended by Padsplit to provide an interactive view of the property. Options include CloudPano, Zillow 3D, or Matterport. Be aware that CloudPano and Matterport tours may come with recurring storage fees.
Choosing the right services depends on your property type and goals. From high-end luxury homes to functional Padsplit rentals, tailoring your photography and marketing tools can maximize your results. Need help deciding what’s best for your listing? Let’s chat!
